In this paper I examine how stratified audience categories are targeted by satellite television programming. The entertainment industry not only produces content for this demographic, but also works with expatriate Malayali communities on content that empowers them as creators of their own stories. In this paper I locate Malayali diasporic media formations from the late 1990s onward and examine how they contribute to the construction of the 'Gulf-Malayali' as a prominent vector for the satellite television industry based in the south Indian state of Kerala. more The proliferation of Malayalam satellite television in the Gulf indicates the primacy that Indian nationals from Kerala have attained as a significant televisual demographic. The proliferation of Malayalam satellite television in the Gulf indicates the primacy that Indian.
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